Royal Enfield Embarks on the 2024 Season of Flat Track Racing as Official Headline Sponsor of the DTRA Flat Track Nationals Series as well as launching the First Ever “Slide School Cup”

Building on its support for grassroots Motorsport, Royal Enfield has officially declared the 2024 flat track season open, as headline sponsor of the DTRA Flat Track Nationals Series.

For 2024, Royal Enfield is running a new prototype Sherpa 450 race bike, based on its new 450cc engine, alongside the Twins FT run last year. Experienced racer Gary Birtwistle continues to fly the flag for RE, racing in both Pro and Twins classes, respectively.

Complementing the sponsorship of the DTRA is Royal Enfield’s Slide Schools, an official experience partner initiative to offer an accessible flat track experience worldwide, and run in the UK by Gary Birtwistle across a series of date sat select venues nationwide.

Slide School launched in 2021, with the aim of bringing enthusiastic riders to the dirt track, teaching skills across a day long course that will enable participants to feel sufficiently confident to engage with amateur DTRA events, as well as giving them vital handling skills that will stand them in excellent stead both on and off the road.

Slide School has been a huge success across the world, with schools in the UK, India, the US, Italy and the Netherlands joined this month with the newest school in Thailand. To capture the excitement and enthusiasm generated among riders in Europe, Royal Enfield is launching “The Slide School Cup,” offering a neat path into a specially created DTRA event, which will bring the top three riders from each Slide School across the European schools together to compete in a specially created class at an end of series event in September.

Says Adrian Sellers, Head-Custom& Motorsport, Royal Enfield, “Royal Enfield has always been about supporting grassroots initiatives, and DTRA is a perfect embodiment of our guiding principles of providing fun and accessibility to all riders. We launched Royal Enfield into DTRA in 2021 and even we were taken by surprise by the enthusiasm and support for the concept.

Every year we think hard about how we can build on the previous year’s success and how we can open up to even more enthusiastic riders who want to have a go on the dirt. Slide Schools, alongside our DTRA sponsorship, is our way of giving back to the community and actively trying to grow it–as Slide School is the perfect access point for any rider wanting to get stuck in. The community created along the way, and the fun we have with creating racing bikes for the track adds to the excitement. We can’t wait to see who joins us for our debut Slide School Cup at the end of the season.”

Siddhartha Lal, Managing Director & CEO of Eicher Motors Ltd., says “The Shotgun 650 is inspired by the work of our custom community and our years of work with them. It is a retro-futuristic interpretation of what a factory custom motorcycle with thoroughbred Royal Enfield DNA would look like. A shape-shifting machine that defies categorization, both in form and in spirit, the Shotgun 650 is something absolutely new and different. It is super fun to ride with confidence inspiring ride ergonomics and handles well in downtown city streets, through twisties and powers through straight highways. The Shotgun 650 is our attempt to bring niche and newer categories of motorcycles to growing enthusiasts of self-expression”.

Speaking about the design and development journey of the Shotgun 650, Mark Wells, Chief of Design, said, “The story of Royal Enfield is one of customization. Our customers have been taking our motorcycles and personalising them for decades. Looking to that rich creative culture for inspiration, we unleashed our designers to ideate in that same spirit of unfettered imagination. The resulting design is both fresh and respectful of our heritage and a future vision of what a custom Royal Enfield could look like years down the road.”

With the globally award-winning 650 Twin platform at its core, the Shotgun 650 is loaded with a double barrel of fun. It is ergonomically optimised, with mid-set foot position, a low 795mm seat height and an intuitive handlebar position that give the rider a commanding sense of presence and control, while the floating single seat is both retro and modern at the same time. The Shotgun’s specially tuned suspension with 43mm dia. separate function big piston Showa forks on the front, twin tube 5-step preload adjust RSU at the back, 1465mm wheelbase and a low centre of gravity come together to make riding in traffic, on highways and down twisty back roads equally fun, without compromising on comfort. Wide 18” front and 17” rear tubeless tyres, combined with 320mm and 300mm disc brakes, ensure a steady grip, keeping you engaged and in control at all speeds.

The Royal Enfield Shotgun 650 blends retro-futuristic design with modern features. An LED headlamp fitted in a gorgeous custom, neo-modern nacelle stays true to the neo-retro fusion aesthetic while offering improved visibility. The motorcycle has a digi-analogue instrument cluster, which comes equipped with the Tripper navigation system and is designed to deliver all the information you need as you head out. It also features a USB charging port to keep your devices charged on the go.

Continuing the concept of customization and personalisation, a diverse range of 31 Genuine Motorcycle Accessories for the Shotgun 650, have been designed to further highlight the custom aesthetic, bar end mirrors, a sculpted solo seat and contrast-cut billet rims are available.Test ride bookings and retail begins across Europe from the 1st February, with four unique colourways available; Stencil White, Plasma Blue, Green Drill and Sheet Metal Grey, starting from £6,699.

Pricing for the Shotgun 650: 

Sheet Metal Grey – £6,699 

Plasma Blue / Green Drill – £6,799 

Stencil White – £6,899

#Shotgun650 #ByCustomsForCustom

With approximately 20% deposit, Royal Enfield customers will be able to access an extremely attractive monthly installment of £45.99, based on full MSRP. This finance campaign will be available in all dealerships from 16/02/2024 and will be valid for all proposals submitted and accepted by 31/03/2024. All models are applicable.

Royal Enfield has always prided itself on offering incredible value for money on their product range,with an emphasis placed on financial accessibility to allow as many customers as possible to access two wheels. This offer demonstrates that commitment and is a welcome addition to the market for both dealers and customers alike in a tough financial environment.

Offer Details:

• Royal Enfield Finance – 0% PCP Promo (Meteor 350)
• 0% APR
• Only available via Royal Enfield UK authorised dealers
• Terms and conditions apply and offer only valid on qualifying vehicles.

For further information and to redeem this offer, customers should visit www.royalenfield.com/uk or visit their nearest authorised dealer.

With approximately 20% deposit, Royal Enfield customers will be able to access an extremely attractive monthly installment of £45.99, based on full MSRP. This finance campaign will be available in all dealerships from 16/02/2024 and will be valid for all proposals submitted and accepted by 31/03/2024. All models are applicable.

Royal Enfield has always prided itself on offering incredible value for money on their product range,with an emphasis placed on financial accessibility to allow as many customers as possible to access two wheels. This offer demonstrates that commitment and is a welcome addition to the market for both dealers and customers alike in a tough financial environment.

Offer Details:

• Royal Enfield Finance – 0% PCP Promo (Meteor 350)
• 0% APR
• Only available via Royal Enfield UK authorised dealers
• Terms and conditions apply and offer only valid on qualifying vehicles.

For further information and to redeem this offer, customers should visit www.royalenfield.com/uk or visit their nearest authorised dealer.

Royal Enfield, global leader in the mid-weight motorcycle segment (250cc – 750cc),today unveiled the all-new Himalayan at the EICMA Motor Show 2023, here at Milan, Italy. Based on Royal Enfield’s latest, lightest, and most technologically advanced vehicle integrated power train, the new Himalayan will be powered by the new Sherpa 450 liquid-cooled engine, and will have a host of new integrated tech-features that enhance and improve the adventure touring experience on the new motorcycle. Showcased today for global audiences, the new Royal Enfield Himalayan will be launched in India before the end of this year, and will subsequently be available across other regions.

Royal Enfield has a long association with the Himalayas, which has been the brand’s spiritual home and creative inspiration. The original Himalayan was inspired by the 60-year old tradition of exploring the Himalayas on a motorcycle, and was born in the Himalayas. Purpose-built, confidence inspiring and a capable, go-anywhere motorcycle, the Himalayan has proven itself time and again as the ideal motorcycle for adventure riding in these incredible mountains. It has been the motorcycle of choice for thousands of explorers across the world who have ridden it to traverse a multitude of locations and terrains, thereby creating a niche subcategory of adventure touring that is real, sensorial, and accessible. The new Himalayan evolves from this, builds on this proposition, and takes it several notches higher. 

Speaking about the brand’s connection with the mountains, and the inspiration for the all-new Himalayan, Siddhartha Lal, Managing Director, Eicher Motors Ltd., said “At Royal Enfield, we have a deep connection with the Himalayas for over 60 years, and that led us to make the first Himalayan in 2016. We had great feedback for a purpose-built adventure tourer, and that gave us a lot of courage to go in for an absolutely new Himalayan. This motorcycle is ground-up with the all-new Sherpa 450, water-cooled engine, a 6-speed gearbox, and is absolutely purpose-made for the Himalayas. It has a single purpose; to do superbly well in unpredictable terrain and weather conditions that the Himalayas throw at it. We’ve designed this motorcycle to be the absolute best in the world to do that job. We’ve developed the chassis and the ergonomics to make it great for adventure touring. It is ‘the one’ motorcycle that you will need for any purpose, anywhere in the world; because if it can traverse the Himalayas, it can traverse anything in the world”.

Click on this link to hear Siddhartha Lal’s video message. 

The Himalayas are an ever-changing, ever shifting landscape and exploring in this region requires you to embrace change of plan at every step; from varying weather and unpredictable terrain to rivers that can be a trickle in the morning and mudguard-deep that same evening. The all-new Himalayan is designed to adapt to all such conditions;from its water-busting high air intake to its tough frame and luggage bars ready to take a beating when things don’t go as planned. The improvements over the original model have been driven by time spent in the saddle, from epic trips exploring the wildest mountains to riding in everyday situations. What’s more, the motorcycle has been tested and developed by explorers, globetrotters, experts and riders of all abilities across a huge range of conditions, both in adventure trips around wild landscapes and in controlled testing centres in the UK, Spain and in India. This testing program has resulted in a truly versatile motorcycle that is ready for anything and puts a smile on the face of every rider, whatever their ability level.

Speaking about the insights that went behind the conception of the new Himalayan and the development process of the motorcycle, CEO, B Govindarajan said, “Before we started working on the new Himalayan, we rode with our consumers, and spoke to globetrotters, explorers, and athletes. With the help of these insights and our own experience, we decided- critical DNA we needed to retain and a few we had to evolve on the new Himalayan. The all new Himalayan 450 is mated with the Sherpa 450, liquid-cooled engine,a first of its kind from Royal Enfield. It is also the first time we have ride-by-wire feature on our motorcycle that offers optimum delivery of power and torque for challenging terrains. Also, for the first time in collaboration with Google Maps, we have Tripper-Dash with full map navigation. We have extensively tested this motorcycle for more than 5500 kms, from 22 feet at Chennai to 19,024 feet at Um Ling La. The new Himalayan is therefore a combination of expert insights, new technology, and true Royal Enfield DNA”.

Click on this link to hear B Govindarajan’s video message. 

The mountain G.O.A.T. 

Nyoma, Ladakh. 4180m above sea level. Go there, grab a cup of chai from one of the cafes and watch the traffic passing. That should tell you all you need to know about the Royal Enfield Himalayan. A motorcycle born in the mountains, in less than a decade since its inception, that is synonymous with exploring this legendary region. The new Himalayan is an extension of that – it is shaped and built by the Himalayas, taking everything that was great about the original and adding more capability when the terrain demands it. Everything you need, and nothing you don’t; that was the overriding brief to the team. So, there are no features included that do not have a purpose. The new Himalayan is about simplicity, efficiency, just like the original.

Equilibrium between man, machine and terrain. 

Just like the original, the all new Himalayan is not about dominating the landscape and smashing through the terrain with aggressive tyres and a glut of horsepower. It is built to harness the power of the Himalayas and state of flow;to explore, be in harmony with the landscape and enjoy it while being capable of getting to the most remote areas.The new effortlessly adapts to the terrain, to the rider and to the elements. 

Built for all roads. Built for no roads. 

Capable but not intimidating; is the ethos of the Himalayan. From the improvements to power, performance and handling, the all new Himalayan is an easy, forgiving motorcycle to ride. Superb balance at low speed, combined with the new light-action clutch and smooth throttle response from the ride by wire system make easy work of tight trails and tight traffic alike. The adjustable rider seat lets you tune the fit of the motorcycle and the clear, easy-to-use TripperDash gives you all the information you need when you’re riding. 

On a twisty mountain road the new chassis offers improved cornering performance to match the extra power of the engine. Off road, the extra ground clearance, improved suspension travel and wide spread of torque from the engine make every trail easier. The new, more powerful Sherpa 450 motor gives useful improvement to highway riding as well as maintaining better performance at high altitude. The new motorcycle has more ground clearance to avoid getting beached off-road and a clear, simple navigation system to remove the need for a separate GPS unit on the handlebars. 

Power to the Peaks with the Sherpa 450. 

The new Himalayan has more power and torque and gives excellent low-rpm performance and stays true to the Royal Enfield character. With maximum power of 40.02PS at 8000rpm, and a maximum torque of 40Nm at 5500rpm the new 452cc Sherpa engine makes 90% of its torque from 3,000rpm upwards giving a tractable power delivery without needing to be revved to the moon to go anywhere. This characteristic is most helpful when climbing slippery slopes, allowing the Himalayan to find traction where others will spin. The performance combined with the torque delivery also allows comfortable two-up riding along with luggage. The new engine features a semi-dry sump design to maximise ground clearance and allow compact packaging. As Royal Enfield’s first liquid-cooled engine, it uses an integrated water pump and twin-pass radiator setup for optimum cooling, crucial when riding technical terrain at high altitude, something this motorcycle is fully intended for. A new six-speed gearbox means greater flexibility of ratios and better highway cruising. This drives through a new, cable actuated slip and assist clutch giving a lighter clutch action and longer clutch life. 

Fits like an adventure glove. 

The new Himalayan has higher ground clearance and long travel suspension which let you tackle more technical terrain without catching the chassis on the floor. An all-new steel twin-spar frame has been designed to give these benefits in an off-road situation, without making the Himalayan too tall or intimidating. The new frame is stiffer and stronger improving cornering performance and stability. The chassis includes a new Show a, cartridge-type inverted fork, designed to work across a wide range of conditions from smooth roads to rocky river beds. Quality suspension is not just about performance; a well-controlled fork makes it easier on the rider when tackling loose, unpredictable terrain, letting them concentrate on where they want to go, rather than reacting to every bump. The Himalayan retains the proven 21” front / 17” rear wheel combination, with newly developed aluminium alloy rims and bespoke tyres for superior grip, confidence inspiring handling and stability in both on and off road conditions. Additionally,the wider 140/80 rear tyre offers better traction and more confidence on tarmac or off-road conditions.

Ergonomics designed for explorers. 

With the new chassis and compact engine came the opportunity to improve rider ergonomics, particularly when riding in a standing position. The new motorcycle is narrower between the legs, allowing better control standing up and making it easier to get feet firmly on the floor when sitting. The rear section of the new 17-litre fuel tank has been slimmed down to give a more comfortable knee-recess when riding. The split type rider and pillion seat allows the rider seat to be adjusted up by 20mm. In addition to the standard seat, there is a low-seat available as an option.Between the standard and the optional low seat, the rider gets a wide range between 805mm, all the way to 845mm seat height. This, combined with the narrower frame and tank equates to better ground access. Both the rider and the pillion seats, as well as the seating triangle have been designed to offer maximum comfort for long hours on the saddle, on or off the road. 

Introducing the TripperDash – your adventure ally. 

Taking from the brief of ‘everything you need, and nothing you don’t’, the technology that made the cut on the new Himalayan is all there for one purpose – to improve the experience for the rider. First and most prominent is the new TripperDash. The classic round shape has a number of innovative features for the rider, with options to switch from a traditional analogue style to a digital layout. The new TripperDash offers the world’s first full map navigation on around display built with Google Maps engine with audio guidance in more than 130 languages. The joy stick controller on the left-hand switch allows you to control the cluster as well as music, calls and messages as part of the mobile connectivity. Riders can choose between Performance and Eco ride modes, altering the throttle response through the new ride-by-wire setup. Rear ABS can be disabled for a more engaging off-road ride experience. 

The A to Z of ADV Accessories. 

With over 30 exciting new Genuine Motorcycle Accessories to choose from on the all new Himalayan, there is something for everyone. These products can be configured in a way to create two very distinctive, aspirational themes – Adventure and Rally. The Adventure accessories focus on the long-distance capabilities of this motorcycle,with bespoke Box Aluminium Luggage, Taller Adventure Screen, Adventure Seats and LED Fog Lights. The Rally accessories really accentuate the New Himalayan’s off-road capability when the Rally Rear Mudguard is paired with the slimmer one-piece Rally Seat to give the motorcycle a more aggressive look and stance. This set-up will also accommodate the Rackless Soft Bags and Tail pack, while the Rally Handguards, Sump Guard and Headlight Guard provide the ultimate in protection for more extreme terrain.

• Meteor 350 cruiser, gets a stylish new palette of colourways in the new Aurora range.
• The new Aurora range will feature a gleaming chrome-engine, spoked wheels, aluminium switch cubes and Tripper as standard.
• Existing Fireball, Stellar and Supernova ranges get new features as well.

Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, announced the European launch of a new range of features and colourways on the globally celebrated Meteor 350. Inspired by the colours of the sky and the horizon, the Meteor 350 Aurora will be available in addition to the existing Fireball, Stellar and Supernova variants. The newly refreshed Meteor 350 range will appeal to those who yearn for less city and more horizon, offering the riders an opportunity to elevate their view and embark on unforgettable journeys inspired by the ever-changing shades of the sky.

Positioned between the Stellar and Supernova, the Meteor 350 Aurora offers a stunning new range of colourways in Aurora Blue, Aurora Green and Aurora Black, complementing the nature and character of the easy cruiser. The new Aurora range comes with a unique blend of retro-inspired elements such as the spoke wheels and chrome-finished parts including engine, exhaust system and components, and features a deluxe touring seat, Tripper navigation, LED headlamps, and aluminium switch cubes. With the addition of this new variant, the Meteor 350 promises to appeal to those customers who are looking for a retro-looking ‘easy cruiser’ from Royal Enfield.

Speaking about the new range and enhancements on the Meteor 350, B Govindarajan, CEO – Royal Enfield said, “As we reflect on the remarkable success of the Meteor 350 in India and international markets it is evident that the Meteor has struck a chord with many motorcycling enthusiasts. Its dynamic cruising ability and dependable performance have resonated deeply with our riders. The Aurora range is a result of our constant interactions with our community of riders, where we witnessed a strong inclination towards retro-inspired cruisers. The new colourways and features are sure to elevate the pleasure of pure retro-cruising among our customers.” 

Alongside the launch of the new variant in Aurora, the existing ranges of Fireball, Stellar and Supernova also get new features and updates. The top-of-the-line Supernova range now gets a notch higher, with LED headlamp and aluminium switch cubes along with other premium elements and features. The Stellar range now gets the Tripper navigation device as a standard fitment and the Fireball comes with an elegant Black as the standard stock colour. Customers can personalise the Meteor 350 from a growing range of bespoke Genuine Motorcycle Accessories.

Cruising high in its third year since launch, the Royal Enfield Meteor 350 enjoys love and admiration amongst motorcycle enthusiasts across the globe. The Meteor 350 offers a super smooth and refined ride, in and around cityscapes or on that longer cruise out of town. The Meteor 350 has upped the game for Royal Enfield and set new benchmarks in the mid-size motorcycle segment. Sold in more than 60 countries, the Meteor 350 is recognized as a thoroughbred easy cruiser by motorcycle experts and has won many accolades across the globe.

Attractively priced, the new Meteor 350 Aurora variant comes at a price tag of £4,219. The Fireball variant is priced at £4,059; Stellar at £4,139 and the Supernova at £4,219.

• Royal Enfield launches the new 2023 Bullet 350 – The latest in a long line of simple, durable, gorgeous motorcycles with an unmatched heritage that dates back to 1932 
• Built around the J-series engine platform, the Bullet achieves a new level of sophistication to meet modern aspirations while keeping true to its roots of an old-school British OHV single 
• Available starting at £4,629 in three distinct colourways

Chennai, India, September 6, 2023 – A gleaming symbol of limitless resilience and an enduring name in motorcycling and automotive history, the Royal Enfield Bullet 350 continues its legendary legacy in a new avatar as Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, today announced the launch of the 2023 Bullet 350. Introduced on Royal Enfield’s proven, super-refined and smooth J-series engine platform, this iconic motorcycle, with over nine decades of heritage, proudly continues to be a fusion of resilient aesthetics and craftsmanship, the vibrant culture it has catalysed over the last nine decades, and the community and characters it represents.

Reminiscing about his memories with the Bullet at this significant juncture of its journey, Siddhartha Lal, Managing Director – Eicher Motors Ltd, said, “The summer ‘94 was when I rode solo across Europe, fearless and adventurous, on a Bullet 500. Many before me, and many after me have perhaps traversed the same journey, literally and figuratively, but it was my most memorable experience. Undoubtedly, while the Bullet has been a definitive towering symbol of what we call pure motorcycling for generations of riders, it has also been a crucial part of Royal Enfield’s history. From being a resilient, undiluted character of the communities that have adopted this iconic machine, the Bullet has become a beloved badge of honour and identity for many riders and automotive enthusiasts. Today, as the Bullet rides ahead in a new avatar, we are truly honoured to be able to play a key role in taking its legacy forward.”

If ever there was a motorcycle that has stood the test of time, it is the legendary Royal Enfield Bullet. When unveiled in 1932, its advanced features were at the forefront of motorcycle design. Radically updated in 1948, its ground breaking swinging arm rear suspension took the motorcycling world by storm and all other motorcycle manufacturers quickly followed suit.

Its prowess over the toughest terrain, success in service with the Indian armed forces and subsequent move to production in Madras in 1955, kickstarted its stellar rise to become, for decades, the king of India’s roads. Its 2010reinvention, with Royal Enfield’s seminal UCE engine, ensured it continued to be aspirational, as both a motorcycling and a cultural icon.

There is little that cannot be done on a Bullet! Over its remarkable lifespan Bullets have undertaken almost every task imaginable including championing in trials and International Six Days Trials competitions, setting lap records on the Isle of Man, conquering the highest mountain passes, being a trusted companion on every kind of trip, from weekend getaways to round-the-world adventures, employed as a dependable commuter and hardy work horse, being used as a versatile platform for customisation, going into battle and being a loyal partner to more than a million passionate riders around the globe.

Not only is the Bullet the longest-running motorcycle model in production anywhere in the world, but it has also become a part of India’s social fabric, an heirloom handed down from one generation to the next and has spawned more than 1000 riders’ clubs. For these loyal enthusiasts, Bullet Meri Jaan (‘Bullet Is My Life’) is not just a grainy video and catchy song, but embodies a powerful symbolism that represents authenticity, stoicism, dependability and individuality.

And now this most practical, all-purpose motorcycle takes its unique heritage, majestic stance, rock-solid handling, torquey engine with a thumping heartbeat and simple, uncluttered looks, into an exciting new epoch.

Speaking about the launch of the new 2023 Bullet, B Govindarajan, CEO, Royal Enfield said “To me, the Bullet has been an undeniable symbol of resilient engineering and aesthetics. It has endured war and peace with unflinching reliability and has been an ally for over 90 years to the bravest of the brave. Pinstriped and hand crafted by three generations of artisans, the Bullet has retained its regal appeal without surrendering to fads and whims. The uncluttered simplicity of its form is a sharp contrast to its sturdy dependability, its mettle and character. We have purposefully endeavoured to retain the essence of the legacy of the Royal Enfield Bullet as it readies to transition to a new form and avatar and steadfastly rides on to a century and beyond”

The 2023 Bullet 350 is powered by the modern, globally acclaimed 349cc air-oil cooled single cylinder engine that also powers the Meteor, Classic and Hunter. Fuel-injected, it produces 20.2 bhp at 6100 rpm and 27 Nm of torque at 4000 rpm resulting in strong, low-end grunt, super smooth linear power delivery and a ride that’s both refined and invigorating. With a primary balancer shaft to cut down vibrations, it feels responsive and refined while its gear shifting is crisp and smooth thanks to an optimised 5-speed gearbox, ensuring a superlative ride experience. At the front are 41mm forks, a 100/90 -19 tyre and a 300mm disc brake. The rear sports a wider 120/80 -18 tyre and 270mmdisc brake. Comfort is ensured by a new take on the single bench seat with careful attention paid to both ergonomics and quality materials.

The chassis is designed for improved handling and manoeuvrability. Firmer than on previous Bullets, it encourages confidence at higher cornering speeds and feels planted and stable on straight roads. This is enhanced by large diameter 41mm front forks and wider section tyres, a 100/90 -19 at the front and 120/80 -18 at the rear as compared to past Bullet versions. A 300mm disc brake is fitted at the front and 270mm disc at the rear. Comfort is ensured by a new take on the single bench seat which, along with redesigned mudguards, contributes to the subtly evolved styling, a marked improvement in the proportion, stance and aesthetic balance of the motorcycle.

The 2023 Bullet 350 for Europe is released in two distinct editions, all handcrafted with a premium finish that will delight. The Bullet Standard available in Black or Maroon colourways at £4629, is fitted with dual channel ABS and rear disc, finished with elegant hand-pinstriped body-coloured tanks and components as well as chrome and gold badges. The Bullet Black Gold is a premium variant finished with a striking combination of matt and gloss black tank, copper and gold 3D badge, copper pinstriping and on-trend, blacked-out engine and components, and comes with dual channel ABS and rear disc brakes, available at £4,709

Both European editions are built with a distinctive 13-litre, teardrop tank and the traditional Royal Enfield casquette that houses a new headlamp along with the signature ‘tiger eyes’ – pilot lights – an enduring feature on Royal Enfield motorcycles since 1954. More contemporary touches include the new digi-analog instrument cluster that houses an LCD information panel and a USB charging point mounted below the handlebar. The rider’s controls have received special focus to ensure that the design, fit and finish are top class with beautifully styled rotary switch cubes that combine ease of use with eye-catching retro appeal.

The 2023 Bullet 350 will be supported by an ecosystem of 28 Genuine Motorcycle Accessories, including nine designed and developed specifically for the Bullet. These include comfortable touring and low-rise seats and touring handlebars. There is also a selection of quality riding gear, including helmets and apparel with detailing that echo the Bullet’s legendary pinstriping.

There is no other motorcycle like the Bullet. True to its heritage yet updated and made relevant for each new generation of rider, the Bullet is the custodian of Royal Enfield’s ‘pure motorcycling’ DNA. Royal Enfield believes that now is the time for the world to see the Bullet with new eyes; to once more fall in love with this authentic, gleaming symbol of understated style and timeless resilience. 

The wait is over. The new 2023 Bullet 350 is here to own its rightful place as the Jewel in Royal Enfield’s magnificent crown